Own Branding is the process by which you make services look as if
you - or the corporate body - had developed them specifically for your purposes.
The whole of Dudley MBC's GIS faciilties has been branded "GIS-MO"
- standing for
Getting Information Simply - Mapping Online
The concept that internal and external clients perceive that they
are using an in-house product - which delivers exactly what they want - is very
powerful indeed.
There are several implementations of own-branding e-volutionGIS
products - Dudley go as far as to brand the different access routes to data as
"GIS-MO Pro" (AXIS and evoToolkit),
"GIS-MO" (evoNET) and
"GIS-MO Light" (evoWEB)